Blar i BI Open på forfatter "Risheim, Isabel Nøstvik"
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Customer orientation and innovativeness in a customer satisfaction framework : A study within the Norwegian airline industry
Risheim, Isabel Nøstvik; Moberg, Ina Karoline Tørrissen (Master thesis, 2017)Obtaining satisfied and loyal customers is essential for the success of any business, and therefore it is crucial to continually develop a greater understanding of what drives customer satisfaction and loyalty. Subsequently, ...